Healthcare and medical tourism

SECTOR

Does healthcare ad spend become an appointment?

In healthcare the funnel is short and expensive: ad → form → call → appointment → arrival. Loss at every step is high, and in most clinics it isn’t recorded. As advertising regulation tightens, measurement becomes more valuable, not less.

Healthcare Quick Scan (10 min)

FIVE LEAK POINTS

Where the loss happens.

1Time between form and first callEvery call placed after fifteen minutes takes part of the conversion with it.

2The gap between booked and arrivedIf no-show rate isn’t measured, campaign performance is read wrong.

3Channel-to-patient matchingIf you can’t match ad channel to specialty in the clinical system, budget is allocated blind.

4Consent flowContact without consent is both a risk and a loss; automation shouldn’t be built before the consent flow is.

5Language and time zone in medical tourismAn international lead called on local office hours is a cold lead.

MEDICAL TOURISM

Three additions for international operators.

For operators selling internationally, the audit runs in English and adds three things: source-market attribution, response time by time zone, and the handoff between the international coordinator and the clinical calendar. This is the natural bridge between our Turkish healthcare practice and English-language engagements.

WHAT WE DO

The healthcare version of the Digital Sales Audit, focused on the appointment funnel, including CRM-to-clinical-system matching.

WHAT WE DON’T DO

We don’t work with patient-level data. Measurement always runs on de-identified, aggregated figures.

The healthcare scan takes ten minutes.

Healthcare Quick Scan

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