THE METHOD
Growth 360 · the digital sales maturity model
The same model sits behind every measurement. Growth 360 scores, in fourteen dimensions, where a company’s digital path from ads to sales holds and where it leaks. It doesn’t ask “how digital are you”; it asks “is your digital investment turning into sales”. It produces coordinates, not opinions.
THE SYSTEM AT A GLANCE
The model in nine lines.
FIVE COLUMNS
The path has five links. We find the broken one.
Fourteen dimensions sit under five columns; each column answers one question. That is the report’s first layer: the lowest column is the “broken link”, and the first action comes from there.
More than half the weight sits in Attract and Capture. Not a preference, an observation: that is where most SMB budgets are spent and where most of the loss happens.
FOURTEEN DIMENSIONS
Five levels per dimension, each written as behaviour.
Every measurement point is one question with five options; the options describe behaviour, not marks. There is no “our social media is good”; there is “a calendar, an owner, replies within the working day”. Two examples:
Level five is “Predictive”, not “uses AI”: deciding ahead on data, with AI running inside the process.
WHY A SCORE
A score does three things.
01
It ends the argument
“Social 3.4 / 5” replaces “our social media is good”.
02
It sets priority
Not the lowest score but the largest weighted loss comes first.
03
It can be repeated
The same question set in six months gives a delta report.
THE PROBLEM WITH SELF-ASSESSMENT
Everyone rates their own work a little high. The model doesn’t hide it.
Self-assessed scores usually run about half a point high. Growth 360 measures that in three layers: twelve questions ask for numbers (monthly leads, first-contact time, ROAS, share of leads in the CRM — “I don’t know” is a valid answer); six consistency checks flag answer pairs that contradict each other; together they produce the Evidence Index. When it is low, the report says so plainly: “Your score is 3.4; validated estimate 2.7–3.1.” In an advisor reading or an audit that band is replaced by the real value.
EVIDENCE INDEX
Numbers or opinion?
How much of your answers rests on numbers.
CONSISTENCY FLAG
Answers that contradict
Marks where the true score is lower.
VALIDATED ESTIMATE
The real band
The range your score falls to once an advisor or the data looks at it.
THREE USES, ONE ENGINE
Same questions, same weights.
Same questions, same weights. Going up the ladder adds evidence, not questions.
SECTOR PACKS
The core model works everywhere. In four sectors it goes deeper.
In four sectors, ten questions, a sector KPI table and six sector actions are added, and the report grows by four pages. Healthcare (including medical tourism) · Travel and hospitality · Food and consumer goods · Education. Packs can be added later.
Honesty note
We don’t promise sector benchmarks yet: a benchmark opens for a segment once thirty Full Assessments have been completed in it, and then appears in the report. Until then what we offer is competitor comparison (in an audit): your score against the externally observable maturity of two or three chosen competitors.
THE BOOK AND THE MODEL
Two layers of the same map.
Growth 360 was a book first: twenty-one chapters that treat digital marketing as a system rather than a campaign. The model is that book’s measuring instrument; the Full Assessment is the model in self-service form. You can take the assessment without reading the book, and read the book without taking the assessment.
Try the system in ten minutes.
The Quick Scan is fifteen of the model’s questions; it gives you a score in four areas and your weakest one. Move to the Full Assessment and the same answers carry over.