Food and consumer goods

SECTOR

Is your food-brand ad budget turning into carts, trade orders — or nothing?

In food and consumer goods three funnels run at once: e-commerce and marketplaces (consumer), B2B ordering (distributors, horeca, export) and brand awareness. Most companies feed all three from one budget and measure none separately; the campaign “went well” but the order book shows no trace.

Free Quick Scan (10 min)

Full Assessment + Food Pack — $99

FIVE LEAK POINTS

Where the loss happens.

1Marketplace and own store aren’t separated.Which channel’s margin was bought with which ad is unknown.

2B2B ordering isn’t digital.Distributor and horeca orders run on phone and WhatsApp; unrecorded demand is lost.

3The catalogue is incomplete.Missing product pages, nutrition data, certificates or imagery send ad traffic away before the cart.

4No trust communication.If origin, certification, production and cold-chain information aren’t visible, price is the only argument left.

5Export digital is zero.Without pages, language and follow-up for foreign buyers, leads only come from trade fairs.

GROWTH 360 FOOD PACK

Five points across three funnels, ten questions.

Five food measurement points join the core 70, two questions each. The report gains a sector KPI table and six food actions.

E-commerce and marketplaces (channel margin, campaign attribution)B2B ordering (digital ordering, distributor portal, WhatsApp order capture)Product catalogue and content (product data, imagery, content standard)Trust communication (origin, certification, production transparency)Export digital marketing (target-market pages, B2B platforms, international lead tracking)

Sector KPI table

Margin by channel · share of B2B orders placed digitally · catalogue completeness · export leads

FULL ASSESSMENT WITH PACK

Full Assessment + Food Pack · $99

Full Assessment + Food Pack

$99

6 profile + 70 points + 12 evidence + 10 sector questions · 22-page report (sector KPI table and 6 sector actions included) · 12-month dashboard.

Buy with the Food Pack — $99

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Add the pack later; same answers, ten more sector questions.

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BOUNDARIES

In this sector, the audit.

The audit verifies against the e-commerce back end, marketplace reports and the order system (ERP); B2B campaign analysis feeds the funnel math.

See where you stand in ten minutes.

Start with the free Quick Scan; for depth, the Full Assessment with the Food Pack.

Free Quick Scan (10 min)

Buy with the Food Pack — $99