Travel and hospitality

SECTOR

Is your ad budget turning into direct bookings — or OTA commission?

In travel the funnel is seasonal and intermediary-heavy: ad → OTA or site → booking → stay → review. Most operators can’t separate how much budget went to direct sales and how much to commission; off-season budget is either zero or blind.

Free Quick Scan (10 min)

Full Assessment + Travel Pack — $99

FIVE LEAK POINTS

Where the loss happens.

1OTA dependence isn’t measured.If direct-booking share and commission cost aren’t on one table, ads look like they work.

2No season strategy.Budget is spent in high season, where demand already is; low-season ads are switched off unmeasured.

3Language and imagery.Multilingual pages exist, multilingual follow-up doesn’t; the foreign guest’s form never reaches the local team’s agenda.

4The review loop.Reviews are read, not answered; an answered review is the proof for the next booking.

5Guest communication ends at checkout.Without a rebooking and referral flow, every guest is bought again.

GROWTH 360 TRAVEL PACK

Five points of the booking funnel, ten questions.

Five travel measurement points join the core 70, two questions each. The report gains a sector KPI table and six travel actions.

OTA and booking (direct share, channel cost)Season strategy (budget and price calendar)Multilingual content and imagery (market-based pages and follow-up)Review management (response time, rating tracking)Guest communication (pre- and post-stay flows, rebooking)

Sector KPI table

Direct-booking share · acquisition cost per channel · review response rate · repeat-guest rate

FULL ASSESSMENT WITH PACK

Full Assessment + Travel Pack · $99

Full Assessment + Travel Pack

$99

6 profile + 70 points + 12 evidence + 10 sector questions · 22-page report (sector KPI table and 6 sector actions included) · 12-month dashboard.

Buy with the Travel Pack — $99

Already have the Full Assessment?

+$29

Add the pack later; same answers, ten more sector questions.

Free scan first

VAT handled at checkout. Credited against a Digital Sales Audit booked within 60 days.

BOUNDARIES

In this sector, the audit.

The audit verifies against the booking engine, OTA statements and channel-manager data, and produces season-based funnel math.

See where you stand in ten minutes.

Start with the free Quick Scan; for depth, the Full Assessment with the Travel Pack.

Free Quick Scan (10 min)

Buy with the Travel Pack — $99