AUDIT · 3–4 WEEKS · SCORED WITH GROWTH 360
An independent audit of the road from ad spend to revenue.
The Digital Sales Audit shows, with data, whether your marketing budget becomes revenue — and where it stops doing so. It measures every step from traffic to closed sale, finds the leaks, and delivers three to five prioritized actions with an owner and a KPI attached to each.
IN SHORT
The Digital Sales Audit is a 3–4 week independent diagnosis of how ad spend turns into sales. It goes into your ad accounts, analytics, CRM export and call reports, produces a data-verified Growth 360 score and funnel math, and ends with a roadmap of 3–5 prioritized actions, each with an owner and a KPI. It comes in Lite, Standard and Plus tiers, priced by quote; the Full Assessment fee is credited.
WHO IT’S FOR
Recurring spend, part of the close by phone.
Companies with 20–250 employees, a recurring digital ad budget, and a sales process where at least part of the close happens by phone or appointment. Priority sectors: healthcare and medical tourism, then food and retail. Remote delivery across Europe; on-site sessions where travel makes sense.
If it isn’t a fit, we say so.
No ad spend, or a sale that closes entirely in the field, means the audit arrives too early. You’ll hear that in the first ten minutes of the call, not after a proposal.
WHAT YOU RECEIVE
Seven deliverables.
THREE PHASES, FOUR WEEKS
The calendar, and what we need from you.
- 00DiscoveryCall and scope
- 01AccessData and survey
- 02DiagnosisFunnel analysis
- 03Roadmap3–5 actions
- 04HandoffLeadership session
Four weeks of short follow-up sessions come next.
THREE TIERS
Lite · Standard · Plus
LITE · 2 WEEKS
Lite
Full Assessment + data checks in two areas (ads, and inquiries to sales) + A3 roadmap + one workshop.
STANDARD · 3–4 WEEKS
Standard
Full diagnosis + complete data verification + 2–3 competitor comparison + four-phase roadmap + executive session + four weekly check-ins.
NOTE
MOST CHOSEN
PLUS · 3 MONTHS
Plus
Standard + three months of implementation oversight, monthly session.
Priced by tier and company size; quotes are valid for 30 days. 50% on signature, 50% at presentation. International engagements are quoted in EUR or USD.
Full Assessment, pack and reading fees are credited against an audit booked within 60 days.
THE “NO DATA” PROTOCOL
No CRM doesn’t stop the audit. It changes the output.
Most mid-sized companies have gaps in tracking. When that’s the case, the audit first maps the measurement infrastructure itself: which data is missing, which setup is incomplete, which number is currently an estimate. The output becomes a measurement roadmap — and that is usually the first three actions anyway.
Out of scope
Implementation, content production, ad account management and technical setup are out of scope. Independence is the product: your team or your agency implements. Where we recommend an implementation partner, we disclose any commercial relationship in writing. We take no agency commissions.
FOUR COMMON OBJECTIONS
What we hear at the table.
Risk reversal
If you find the findings worthless before the presentation, the second installment is waived. This isn’t a promotion — we don’t ask to be paid at a table where the diagnosis didn’t work.
AFTER THE AUDIT
Turn the measured path into repeat revenue.
The Digital Sales Audit shows where the road to the first sale breaks. The Expansion Sprint maps the next offer, builds customer flows and measures the additional gross profit they create.
If the audit is a big first step, start with the Full Assessment.
In about fifteen minutes you see where you stand in 14 areas and, if an audit is needed, which leaks it should look into first.