METHOD
DOAS · Digital Maturity Assessment System
The same measurement system sits behind every engagement. DOAS scores a company’s digital marketing and sales maturity across fourteen dimensions, weights it by company size, and makes it comparable — and repeatable. It produces coordinates, not opinions.
THE SYSTEM AT A GLANCE
Eight lines.
Five levels: Initial · Emerging · Defined · Managed · Optimized
Scoring is hybrid: self-assessment 40%, consultant and data verification 60%. Weighting runs in three sets by company size. Four sector modules: healthcare, tourism, food, education. Re-measurement at 3, 6 and 12 months produces a delta report.
THE FOURTEEN DIMENSIONS
What gets measured.
In the small-and-mid-sized weighting set, four dimensions carry 41% of the total weight: Advertising, Web, Funnel and Sales handoff. What we call “the road from spend to revenue” is precisely the sum of those four.
WHY A SCORE
A score does three things.
01
It ends the argument
“Our social is good” becomes “Social: 3.4 / 5.”
02
It sets priority
Not the lowest score, but the largest weighted loss goes first.
03
It can be repeated
The same question set at month six produces a delta report rather than a new opinion.
LIMITS AND PLACE
What we don’t claim yet.
No sector benchmarks
The comparison base forms after the first five audits. What we offer today is competitor comparison: your score against the externally observable digital maturity of two or three named competitors.
DOAS is the diagnostic member of the framework family. The Growth 360 Atlas shows the whole terrain; the Growth 360 Model gives it an operating cycle; DOAS tells you where on that terrain a specific company currently stands.