Digital Coach.

Third Eye

ONGOING · MONTHLY

The independent eye on your agency’s work.

Your agency sends a report every month. Third Eye reads that report, looks at the data behind it, scores it, and tells you in two pages what actually happened. Not to replace the agency — to manage it properly.

MONTHLY OUTPUT

Five parts, same order every month.

1DOAS sub-scoresAdvertising, funnel, measurement.
2Spend-versus-outcome tableWhat was spent, what it produced.
3Three findings, three questionsIncluding the three questions to put to the agency.
4One recommendationA single recommendation for next month.
5A 60-minute sessionWe read the findings together.

LIMITS

What we do, what we don’t.

OUT OF SCOPE

We don’t do the agency’s work, and we don’t negotiate with them on your behalf. We give you the finding; you have the conversation.

INDEPENDENCE

No commissions from any agency, ever. Where we recommend an implementation partner, the nature of the relationship is disclosed in writing.

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