ONGOING · 2–4 DAYS A MONTH
The director’s work without the director’s headcount.
You need someone senior running marketing, but neither the budget nor the volume justifies a full-time hire. Two to four days a month puts one person in charge of the decisions, the agency relationships and the measurement.
WHAT HAPPENS MONTHLY
Five things.
Priority list and budget decision
Agency and vendor management
One-to-ones with the team
Monthly score and report
Executive session
LIMITS
Capacity and exit.
CAPACITY
A maximum of three companies at any time.
OUT OF SCOPE
Daily operations, content production, running ad accounts.
EXIT CONDITION
If the goal is to grow an internal lead within six months, we write that down on day one. Permanent dependency isn’t the product.